news·5 min read
Gmail Verified Sender Program Now Requires Just 300 Emails
Google updated Gmail's Verified Sender Program eligibility: 300 emails to Gmail users in two weeks now qualifies you, replacing the old 5,000/day bulk sender threshold.
Cold Outreach News & Guides
Tool launches, pricing changes, sender-requirement updates, and outbound playbooks.
news·5 min read
Yahoo Bulk Sender Requirements for 2026: What Cold Emailers Need to Know
Yahoo tightened its bulk sender rules for 2026. Specific thresholds, a comparison to Google and Microsoft, and a compliance checklist.
news·5 min read
Apollo's AI Research Feature: What It Does and What It Doesn't Change
Apollo rolled out AI-powered prospect research inside its platform. What it actually does, where it falls short, and whether it shifts the Instantly vs Apollo debate.
news·5 min read
B2B Cold Email Benchmarks 2026: What Top Senders Do Differently
2026 B2B cold email benchmarks show a widening gap between top 5% senders and average ones. Here's what the numbers say and what operators can act on.
news·4 min read
ChatGPT Can Now Run Instantly.ai Campaigns via Native Integration
Instantly.ai has launched a native ChatGPT integration letting operators create campaigns, manage leads, update sequences, and pull analytics via prompt.
news·5 min read
Outlook's Bulk Sender Requirements: What Cold Emailers Must Do Now
Microsoft Outlook now enforces SPF, DKIM, and DMARC for senders at 5,000+ emails/day. Here's what cold email operators need to audit before enforcement hits.
teardown·2 min read
How We Test the Deliverability Claims Cold Email Tools Make
Every cold email tool claims great deliverability. Here is the checklist we run on those claims: warmup, rotation, ESP matching, and the numbers vendors avoid.
guide·2 min read
The Real Cost of Cold Email in 2026 (It Is Not the Software)
The sending platform is the cheapest line item in a cold email budget. Here is the full stack cost: domains, mailboxes, data, and tools, priced for three team sizes.