teardown·2 min read
How We Test the Deliverability Claims Cold Email Tools Make
Every cold email tool claims great deliverability. Here is the checklist we run on those claims: warmup, rotation, ESP matching, and the numbers vendors avoid.
Tool launches, pricing changes, sender-requirement updates, and outbound playbooks.
Every cold email tool claims great deliverability. Here is the checklist we run on those claims: warmup, rotation, ESP matching, and the numbers vendors avoid.
The sending platform is the cheapest line item in a cold email budget. Here is the full stack cost: domains, mailboxes, data, and tools, priced for three team sizes.