Did Google Remove Domain Reputation from Postmaster Tools?
Google planned to retire the Domain and IP Reputation dashboards with Postmaster Tools v1 on September 30, 2025, then postponed it. What is live now and what v2 drops.
Not yet. Google planned to retire the legacy Postmaster Tools interface on September 30, 2025, and the Domain and IP Reputation dashboards with it, then postponed the move. As of October 6, 2026, Google's deprecation notice says the legacy interface "will eventually be retired" and gives no date. Postmaster Tools v2 has neither reputation dashboard.
What Google announced, and what changed
Google launched Postmaster Tools v2 in 2024 and later said the old interface would go away. Twilio reported the retirement date as September 30, 2025, with the High, Medium, Low, and Bad reputation scores disappearing in the process. Many guides written around that date still say the dashboards are gone.
Google's own notice now opens differently: "Thanks to helpful sender feedback, we're postponing the deprecation of the legacy Postmaster Tools web interface." It promises more details "in the near future." Google's dashboards help page still documents both the IP Reputation and Domain Reputation dashboards.
The plan itself has not changed. The same notice says the Domain and IP Reputation dashboards "will be retired" and that users will be redirected to v2 automatically.
What v2 keeps and what it drops
Google's notice says every dashboard from the old interface is available in v2 except the two reputation ones.
| Dashboard | In Postmaster Tools v2? |
|---|---|
| Spam rate | Yes |
| Feedback loop | Yes |
| Authentication | Yes |
| Encryption | Yes |
| Delivery errors | Yes |
| Compliance status | Yes, added with v2 |
| Domain Reputation | No |
| IP Reputation | No |
The API did not get the same reprieve
The postponement covers the web interface only. On the API, Google's notice is direct: "Now that the v2 API has launched, the current v1 API will be retired." The v2 API covers everything v1 did "except Domain and IP reputation."
If a monitoring tool or script pulls reputation scores through the API, that feed is going away even though the dashboard is still up.
Why Google wants the reputation dashboards gone
Google gives three reasons. Reputation data is not easy for most senders to act on. Changes in sender behavior are slow to show up in it. And the dashboard can mislead, because reputation is only one of many factors in deliverability. Google says a "new, more intuitive version" will replace it, without describing it yet.
What to monitor instead
Build your routine on the numbers that survive the move to v2.
- Spam rate. Google's sender guidelines say to keep the rate reported in Postmaster Tools below 0.10% and never reach 0.30%.
- Compliance status. The v2 dashboard shows whether your domain meets Google's sender requirements.
- Authentication. SPF, DKIM, and DMARC pass rates show setup problems before they show up as lost mail.
If you still check the reputation label, treat it as a number with an expiry date, and move alerts and client reports onto spam rate and compliance now.
Authentication is also the core of Outlook's bulk sender rules and Yahoo's, so the same checks pay off across all three inboxes.